Shinkenchiku February 2023 Special Issue OUTSIDE THE BOX MAEDA CORPORATION / Dissolving Boundaries
Content
In a rapidly changing world, the “norm” we once took for granted is being shaken. How can we enhance and continue to protect the existing values?
In October 2021, Maeda Corporation established a holding company, INFRONEER Holdings, to set off into a new stage. Behind this new venture is our will to not only dwell in the construction industry’s traditional territory but to reach out to seize serendipity and build a new network. The power we have accumulated since the days of blueprints and our collaboration with various partners create a new harmony that uniquely broadens our vision and gives us the ability to see beyond. With these beliefs in mind, we have titled this book OUTSIDE THE BOX.
We aim to overturn accepted ideas to break down conventional boundaries and step into a new world. We sincerely hope those who read this book will feel compelled to share the projects and activities introduced in the publication.
Undertaking Project from Planning
to Operation
New Aichi Prefectural Gymnasium
MAEDA CORPORATION Illustrated
Surpassing Contracted Work/Concessions
Discussion
New Forms of Society and City
Pioneered by Infrastructure
Jun Sawada [Chairman and Representative Member of the Board, NTT Corporation] x Kazunari Kibe [President and Representative Director, INFRONEER Holdings; Executive Vice President and Representative Director, MAEDA CORPORATION]
COLUMN
Contributing to Solving Local Issues by Surpassing Contracted Work
—Concessions and Other Methods that Broaden Construction Industry’s Scope
THE MAGARIGAWA CLUB
GIFU Prefectural Office Administration Building
Naruto City Hall / Yatsushiro City Hall
Halekulani Okinawa
Hoshino Resorts KAI Poroto
COLUMN
Long-Term Regional Revitalization
by Private Company
Tetsuya Tachibana [ President and CEO, Aquaignis; President and CEO, VISON Taki ]
Fantasy Marketing Department 1
Is the Global Group a Team Superman?
MAEDA CORPORATION Illustrated
Future of Wood Utilization
Interview
Linking Forests and Cities—Forestry and Wood
Utilization to Make the Most of Our Mountains
Choji Enomoto [Chairman and Representative Director, Yamacho Syouten]
All-Wooded Hall that Reverberates Like
Musical Instrument
Toho Gakuen Munetsugu Hall
Fantasy Marketing Department 2
The Secret is Origami Diffusers?!
COLUMN
Challenge to KB-1 Grand Prix
MMA Battles Between Wooden Load-Bearing Walls
Hybrid Wooden Structure for Highly Flexible Space
Tokyo University of the Arts,
Hisao & Hiroko TAKI PLAZA
COLUMN
Why Today’s Society Needs Art
Katsuhiko Hibino [Contemporary artist; University president, Tokyo University of the Arts]
Bustling Center for Reconstruction Built
with Local Timber
Otsuchi Town Cultural Exchange Center “OSHACCHI”
ICU Physical Education Center A
COERU SHIBUYA
Shibaura 4-chome, Minato-ku Project (tentative)
ZEN Wellness SEINEI / Entô
HULIC & New GINZA NAMIKI 6 / SEED Nursery school
COLUMN
Permeating a Function-less Space: KIOI SEIDO and
the “Roots of the Miracle Pine” Exhibit
Hiroshi Naito [Architect; Professor emeritus, The University of Tokyo]
Leading the Big Bang Toward Asia’s Central Hub
TENJIN BUISINESS CENTER
Discussion
Recipe for Creating Architecture and City,
as Seen in Tenjin, Fukuoka
Go Tashiro [General Manager of Architecture Division, Fukuoka Jisho] x Shohei Shigematsu [Partner, OMA; Director, OMA New York] x Ryusuke Zako [Chief Architect, MAEDA CORPORATION]
Fantasy Marketing Department 3
“Model-less” Is the Next Buzz After “Paperless”?
Building Town that Supports Everyday Life in Bay Area
Sumitomo Realty & Development
Shopping City Ariake Garden
MAEDA CORPORATION Illustrated
People and Things Involved in Urban Development
Jujo Station West Exit District Type 1 Urban Redevelopment Project
HARUMI FLAG SUN VILLAGE
Sumitomo Realty & Development, Azabujuban Building
JR Toyama Station Building
hitoto Hiroshima The Tower / Hirai 5-chome Station Area Type 1 Urban Area Redevelopment Project
Z1 COMMERCIAL SERVICE-APARTMENT COMPLEX
Shisui Premium Outlets
REDWOOD Nanko DC1 / SOSiLA Yokohama Kohoku
COLUMN
Everyone’s Outer Moat!
To Preserve It for Next 100 and 200 Years
COLUMN
Fukui, Where MAEDA CORPORATION Began
Spirit of Community Involvement Passed Down from Company’s Founding Place
Building Town for Comfortable and Energy-Efficient Living
KAMEIDO CLOCK
PROUDTOWER KAMEIDO CROSS
Fantasy Marketing Department 4
Who Is Yuka-chan?
COLUMN
W ZEB by MAEDA CORPORATION
ZEB for Both New Construction and Renovation
Workstyle for Elevated Well-Being at MAEDA CORPORATION’s Office
MAEDA CORPORATION Tokyo Construction
Branch Renovation Planning
Discussion
What Young Members of Design Department View
as MAEDA CORPORATION’s Challenges and Their Responsibilities
Yoshitaka Watanabe x Yasuyuki Aizaki x Saeko Ikeda x Mitsufumi Kodama x Naoko Tanikawa x Takumi Nakai x Ayuka Nakamura [Design Department, MAEDA CORPORATION]
MAEDA CORPORATION Illustrated
MAEDA CORPORATION’s Future Workstyle
Yamatane Corporation Inzai Rice Polishing Center
Prestige International Akita BPO Nikaho Campus
Nippon P.S New factory / Komatsu Oyama Plant Welfare Building 1
NSK Global Factory A1 / Hidaka-shokuniku Center
Nitto Seimo New Office / Acecook Vietnam Head Office
Accessible Technical Research Center that Practices Open Innovation
ICI LAB
COLUMN
Creating Harmony by Bringing Out
the Best in Individuals
Makoto Ueda [Head of theatre, EUROPE KIKAKU] x
Teruyuki Iwasaka [Executive Officer, MAEDA CORPORATION; General Manager of the ICI Center]
MAEDA CORPORATION Illustrated
ICI’s Challenge
Developing Diverse Activities from Architectural Revitalization
ICI CAMP
Architecture without an end
Masahiro Harada [MOUNT FUJI ARCHITECTS STUDIO]
Fantasy Marketing Department 5
What Deviates from Original Intention
Shapes the World
Creation through Integral Use of Historic Architecture and New Community Hub
ICI STUDIO Jinkichi House / W-ANNEX
Linking “Making” with “Using”
Motoo Chiba / Takuto Sando / Himari Saikawa
[Tsubame Architects]
Lecture
Jinkichi House and Western-Style Houses in Japan
—Characteristics and Allure of Tudor Style
Terunobu Fujimori [Honorary Director, Jinkichi House; Emeritus Professor, The University of Tokyo]
COLUMN
AA School x MAEDA CORPORATION projects & workshop
—Collaborative Project to Explore Sustainable Society
AEON STYLE Himonya / Aoyama Building
Shibuya Infoss Tower
Rissho University Shinagawa Campus Renovation
Did You Know? We Build Throughout the Country
—Made by MAEDA
Discussion
Overcoming the Norm to Build the Future
Naoyuki Ide [President and CEO, YOHO Brewing Company] x
Soji Maeda [President and CEO, MAEDA CORPORATION; Executive Chairman, INFRONEER Holdings]
DATA
MAEDA CORPORATION Illustrated
— “Answers” for Zajirogh’s Illustrations
Co-Creating Values with Our Partners
Photo Credit